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Release Strategy Coaching

With the changes in the music industry (all while working on your craft), it can be difficult to stay committed to your own unique path due to the pressure of everything else around you. You're an artist who is wanting to shape yourself and your music career, and you want to build up your career while remaining authentic and true to yourself the entire time throughout. 

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If you are a producer who loves what you do but needs help positioning themselves in the industry, growing on your path and staying focused while doing so, then this service is for you. 

The way I teach is both a blend of traditional strategy and a new way of approaching the music industry. The purpose of this is to connect artists back to what their original mission on Earth is - which is to create solely from the depths of who they are and remain true to the path that was destined for them. 

Instead of only focusing on what you look like in order to keep up with demanding trends, we can focus on other ways of connecting to your listeners through your marketing or socials that you feel more comfortable with (because everything works with intention). Instead of worrying constantly about numbers, let's have you grow an audience that feels deeply connected to your message as an artist, your music and what you are sharing with the world (because the increase in audience will naturally unfold this way).

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While there are so many incredible aspects about being an artist, the music industry still has been shaky over the past few years in particular, and it's important for us as a collective of artists to create the small changes we want to see. This also means shedding old belief systems including the following:

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  • Needing to look or sound a certain way to keep up with trends

  • Feeling like you need to be the same as everyone else in the industry in order to be successful

  • Comparing your path to others and feeling you need to be doing the same exact things

  • Feeling it’s easier to complain than find joy in your path, or not understand that miracles can unfold if you allow and put in the hard work

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In a nutshell, we can combine strategy that we know has worked over time, but in a way that is authentic to you and your path.

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What do you get from this?

Biweekly Catchup

We will have a fortnightly catchup for 90 minutes (either in person or Zoom) so that we can really dig deep into what is going on for you and where we are at currently.

Deep dive into your career goals

As an artist, we will establish your 'why', what you want to do, and how we can get to that point. We will set goals that are achievable within the next few months and also establish a long term vision of where you want to be as an artist.

Marketing Strategy

We will cover the following:

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  • Deep dive into your marketing/release strategy for your music

  • Intro branding packet (we make it fun and creative, not stressful)

  • Finding your unique way of positioning yourself as an artist

  • Networking and building a community

  • Socials Strategy, including:

    • Ideas of posts in alignment with strategy​

    • Identifying any major marketing briefing to be done for the following:

      • Ads​

      • Music Videos

      • Youtube videos

      • Vinyl/CD creation or merchandise

  • Outsourcing photographers/videographers

Release Strategy

Your release strategy is the most important part of being an artist. We cover the following:

  • Assessing what date is best to release next single, album, EP

  • Ensuring distribution is organised in a timely manner

  • Ensuring all assets are completed (artwork, release date, royalties, licensing)

  • Ensuring pess shots are organised

PR Strategy

 I will write up a press release for you, and then we can further decide on the following:

  • Whether to do it yourself vs going with a company

  • How to DIY PR and tips for best practices

  • Pros and cons of both options in your situation

Career Coaching

  • When to start looking for gigs + who to support in acts

  • Knowing who to collaborate with and have open for your shows (and ensuring you are connecting with good, safe people)

  • Assistance on any significant decisions you need help making and need someone to bounce back thoughts with

  • Continuous support via email or voice note

  • Weekly journal prompts you can follow to check in with your well-being <3

  • Fortnightly catchups

FAQ

Who do I usually work with?

Although I am an electronic music producer/DJ and am more heavily involved in this aspect of the industry, I have previously worked with solo artists within dark pop, folk and more.​

 

Who is this not for?

This is not for those who are looking at this as more of a hobby, as a dedicated work ethic and passion is required here in order to progress. While it will be super fun establishing goals and magic together, patience for the journey is also highly appreciated as I would never promise any sort of specific results. 

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How do I get in touch with you?

Please email me at contact@ishanjamusicbusiness.com so that we can discuss and see if this is the correct journey for you.

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What is the cost for this?

​For 6 months, it is $3000. You can either pay in full or pay the monthly $500.

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What is the cost breakdown for this?

  • A marketing/social media plan for each month, with discussion in between on photos, videos to choose, look-and-feel, etc

  • Release strategy planning including discussion on date, decision on label versus self release, PR discussion, etc. 

  • Intro branding packet that establishes what we can focus on together for your vision

  • Asset outsourcing for photography/videography/design

  • Assistance/mentoring with networking and key opportunities in alignment with the artist

  • Continuous support and messaging via email or voice note

  • Weekly music journey check-in/journal prompts provided to keep you in flow, focused and feeling good!

  • Bi-weekly catchups 

 

Do you also work with DJs who are not releasing music yet?

Absolutely! The same concept applies in my work :) It basically would include everything above minus releasing music of course - however, the 'release strategy' concept can apply to promoting key gigs of yours. We can discuss further if you'd like more clarification.

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In a nutshell....

I'd love to work with you! As an artist myself, I've always felt my purpose alongside my own creations is to provide mentorship to artists who are looking to find balance, someone to keep them accountable, joy and inspiration again back in their music careers. 

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We often hire people to keep us accountable in other areas of our lives, but often its easy to fall back in showing up for what we love most - music. Having somebody to keep you motivated towards your goals, inspired to take action, and simply enjoy and trust your unique journey is what will bring your goals and desires to fruition in the end. The hard work pays off!

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If you're still unsure, want to ask questions or book a chat with me - click below :)

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